Digital Metrics: The importance of getting results

Companies want to know how their money is being spent and whether their effort is successful. As a media professional, you have to know if your campaign is working. The importance of metrics and Key Performance Indicators (KPI’s) in today’s digital world can’t be underestimated. By monitoring how visitors view your online content, what they…

Key elements that make a compelling PR campaign

Successful PR campaigns engage and delight the audience and spread good will for the organizations producing them. If executed well, they flow smoothly and appear effortless, but behind the scenes, their execution is a finely crafted plan with six key elements that ensure success. Let simplicity lead. This doesn’t mean an effort to dumb down…

How stories promote a brand

There is much written and talked about in our industry today about the power of storytelling. Stories are something that people can relate to. In fact, a story may be the most powerful hook we have as media professionals. Stories inspire, persuade, and elicit action. When I looked for the definition of a story, I…

The result of programmatic and ad blockers

There is no lack of controversy and discussion over ad blocking and programmatic advertising in our industry these days. I believe that most would agree that programmatic is the wave of the future, the way that all ads will be bought one day. It delivers a data generated target and, in general, produces better conversion…

The rise of digital video

All indicators are that digital video is the rising star of advertising formats and that mobile will play a big part in that. All the statistics support rapid growth over the next few years. According the Business Insider, video ads have an average click through rate of 1.84%, higher than any other digital format. Cisco…

Marketing PR– and what really made the difference

The evolution of public relations into the concept of “marketing public relations” was exciting for both the marketing and the PR professionals. It expanded marketing’s tool set at a time when advertising budgets were getting expensive and harder to justify and consumers were tuning out of all the cluttered content that was being thrown at…

“We can’t have too many ideas”

Because business and technology is charging ahead at warp speed today, the pressure is on to be more than one step ahead of the game. In a quick survey of professional people in my network, I asked their opinion on how much time they thought businesses actually spend actively soliciting creative ideas from their employees….